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Media Planning and Buying: Modern Programmatic Advertising
The days of manual spreadsheets, faxed insertion orders, and fragmented media buying are firmly behind us....
Analytics and Insights: 5 Metrics That Actually Matter in Programmatic Advertising
Shifting Focus from Vanity to Value In the complex world of programmatic advertising, data is abundant,...
Cross-Channel Campaign Management: Connecting the Dots Across the Customer Journey
Introduction The modern customer journey has become increasingly complex. The idea of a neat “funnel” that...
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