Orion Platform
Your all-in-one platform for digital advertising
With ORION, you have access to the entire internet, not just a part of it. Everything you need to create, run, and manage your campaigns. No minimum spend, no integration work, ongoing support at no cost.
Features
Everything needed for performance
From planning your campaigns, to accessing the right DSP for your unique goals — the ORION platform does it all, and we support you along the way.
Leverage the top 6 Market-Leading DSPs with no mimimum spend
Demand Side Platforms
- Google’s Display & Video 360 is the evolution of DoubleClick Bid Manager, Campaign Manager, and Audience Center.
- The staple for brand safety, fraud protection, and viewability.
- Access Google Workspace audience data, at the top of the bid waterfall, within Google publisher properties.
- The Zeta DSP (FKA Rocket Fuel) analyzes consumer attributes based on 11.2 million behavioral and demographic data points.
- Invested $400 million into Artificial Intelligence to understand and predict customer intent
- Leveraging more than 2.4 billion identities to create personalized experiences for each consumer.
- The Trade Desk was founded by the pioneers of real-time bidding.
- The fastest growing demand-side platform in the industry.
- Best-in-class technology to manage display, social, mobile, and video advertising campaigns.
- Use exclusive Amazon audiences to reach your ideal audience on and off Amazon.
- Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.
- Leverage Amazon and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.
- Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets.
- Basis uses a combination of AI and machine learning to allow for customizations based on unique campaign goals.
- Leverage 20+ years of publisher relationships and our best-in-class Private Marketplace (PMP) library of over 2,000 active private deals across hundreds of top sites.
- Quantcast’s AI and machine learning engine scores models a million times per second to predict live consumer behavior and audience characteristics
- Quantcast’s measure product includes pixels on 100m+ websites making for hyper-rich, first-party data
- The DSP queries a database of a trillion online signals in under a hundred milliseconds to provide interactive, granular insights
Data-Informed Foresight
Campaign Planner
ORION Campaign Planner is more than just a planning and discovery tool–it gives you AI-driven insights that are proven to get you results for your individual campaign goals. Explore and create audiences within your ORION DSPs, helping you filter out the noise.
Explore
Discover audience segments that can be combined or individually targeted to grow your site traffic and brand awareness.
Map
Port ORION audience segments over to your ORION DSPs for heightened scope and increased reach.
Create
Build custom audiences off of your 1st-party data, 3rd-party data, and ORION data, through the largest free repository of consumer data.
Activate
Use ORION audience segments to supercharge your reach for your brand or agency clients.
Your Single Source of Truth
Unified Analytics
Make your data work for you. Our powerful, full-stack, omni-channel solution compiles your performance across DSPs so you get the real story. Exportable formats, universal views, and actionable insights.
Agencies
Manage, share, visualize, aggregate and store the data that matters to your clients.
Brands
Unified data for analytics, intelligence, reporting, workflow, and order management.
Franchises
Validate growth and revenue by attributing in-store conversions to digital campaigns through connecting offline and online data.
Media Companies
Say hello to happy teams, increased engagement, reduced churn, and a faster order-to-cash cycle with a truly unified marketing operations platform.
Regulated Entities
Healthcare and government agencies can track, review, and optimize campaigns with the peace of mind that data is encrypted and anonymized.
ORION Analytics Suite delivers a full-stack omnichannel solution that rivals the capabilities of custom solution with a significantly lower total cost of ownership, making it the reporting platform for all marketing operations.
Supply-side platforms
Inventory Marketplace
We take media-agnostic approach—we never prioritize inventory based on self-interest. We buy from multiple inventory sources to set our campaigns up for success.
Performance
Industry-leading programmatic supply-side platforms; PMP & Deal IDs across premium publishers.
Premium
Transparency in selection, with a Focus on Local & national News, Business, Lifestyle, Health, & Entertainment.
Quality
Highly viewable placement, while verifying brand safety.
Cost-Effective
Placements that work for you and your budget.
best-In-Class Service
Support, whenever you need it
As part of working with Version2, our team helps yours get started on ORION and assists if there are any challenges on the way–at no cost, forever.
Contact Us
Ready for Liftoff?
Learn more about how Version2 can help you excel at digital advertising, with a custom solution for you.
Let’s Talk