Product companies often spend almost 9.5% of their revenue on marketing alone. No matter what kind of business you have, marketing can make all the difference.

Wondering how you can get the word out there? Programmatic advertising continues to help businesses reach their target audiences and beyond. In 2024, the dependable nature of programmatic ad platforms has taken center stage.

Read on to familiarize yourself with the top seven programmatic ad platforms that will continue to shape the advertising landscape this year.

Understanding Programmatic Advertising

Before we go further, here’s one of our past blogs on the basics of programmatic advertising. It’s essential to grasp the fundamentals so you can make wiser decisions.    

Programmatic advertising includes the act of buying and selling digital ads in real time through an automatic auction.

This method uses data and algorithms to streamline the ad-buying process. This ensures the right ad is delivered to the right audience at the right time.

The Benefits of Programmatic Advertising

Programmatic advertising offers a range of benefits, making it a preferred choice for marketers. It lets advertisers target specific demographics and optimize campaigns in real-time. This makes it much easier to achieve a higher return on investment and is a reason why programmatic advertising remains a crucial part of a marketing strategy. You can use it to expand your reach or add another dimension to your marketing campaign.

As the technology progresses, you can expect a rise in the use of artificial intelligence and machine learning algorithms. This will allow for more sophisticated targeting and personalized ad experiences.

Programmatic advertising could soon include predictive analytics. This way, you can anticipate user behavior and deliver ads that resonate with different customer preferences.

The Top Programmatic Platforms of 2024

1. Google Ads

Google Ads will continue to dominate the programmatic advertising space in 2024. With its extensive reach across various platforms, advertisers can deploy a diverse range of ad formats in a wide variety of places. The platform’s reach includes Google Search, YouTube, and even the Google Display Network.

From text ads to interactive display ads, Google Ads provides a versatile platform for using different advertising strategies.

You can even use Google’s responsive display ads to adjust the size, appearance, and format automatically. That way, you’ll have ads that fit all available ad spaces.

2. Facebook Ads

As one of the most popular social media platforms today, Facebook remains a powerhouse in programmatic advertising. The platform’s advanced targeting capabilities let advertisers customize their campaigns.

They can do this based on user demographics, interests, and behaviors. Video ads, carousel ads, and dynamic ads are just a few examples of the diverse ad formats available on Facebook.

Be sure to use Facebook’s retargeting features. That way, you can re-engage users who have interacted with your website or app.

This is one of the best ways to enhance the effectiveness of your campaigns.

3. Amazon Advertising

In the realm of e-commerce, Amazon advertising stands out as a key player. With a vast storehouse of consumer data, Amazon gives you the ability to choose people according to their shopping habits. Sponsored products, display ads, and video ads are integral components of Amazon’s programmatic ad platform.

Keep in mind that there are different types of marketing. You can start by exploring Amazon DSP (Demand-Side Platform) for a more comprehensive approach to programmatic advertising. This is the easiest way to reach audiences both on and off the Amazon platform.

4. Microsoft Advertising

Microsoft advertising is powered by Bing. It offers an alternative platform for programmatic advertising.

Advertisers can tap into a unique audience that may not be as prominent on other platforms. Text ads, shopping ads, and app install ads are some of the formats available on Microsoft Advertising.

For instance, you can experiment with Microsoft’s audience targeting options, including LinkedIn profile targeting. That way, you can refine your ad reach and connect with a more specific audience.

5. X Ads

X’s programmatic advertising platform provides a reliable space for real-time engagement with a global audience. Promoted tweets, trends, and accounts allow advertisers to amplify their presence on the platform. X’s unique conversational nature makes it suitable for brands looking to take part in ongoing discussions.

You can harness X’s event targeting to align your ads with specific events or trending topics. This strategy can set you up for success, boosting ad relevance and impact.

6. Adobe Advertising Cloud

Adobe Advertising Cloud emerges as a comprehensive programmatic ad platform that integrates with Adobe’s suite of marketing tools. This platform facilitates cross-channel advertising, letting marketers run campaigns across all kinds of digital channels with ease.

Start by using Adobe’s AI-driven optimization tools. This will enhance campaign performance by adjusting bidding and targeting based on real-time data.

7. Verizon Media

Verizon Media’s programmatic ad platform encompasses a range of channels, including Yahoo, AOL, and various partner sites. Advertisers can leverage a mix of display, video, and native ad formats to connect with their target audience.

Explore the platform’s native advertising options. That way, you can seamlessly integrate your ads with the user experience. Taking this extra step can enhance engagement and improve brand affinity.

There’s a Programmatic Ad Platforms for Every Campaign

With the right programmatic ad platforms, you can connect with an audience that will more fully respond to your brand. That way, you can enjoy more reliable marketing campaign results.

Everything starts with Version2’s ORION, made by marketers, for marketers. With our proprietary, all-in-one platform, you can create multiple campaigns across the top market-leading DSPs, and our expert team is always there to provide support if needed.

Schedule your demo today, and we’d love to discuss and provide solutions for your strategy, technology, and analytics needs.